Seventh Generation Free & Clear Laundry Detergent for Chemical-Conscious Families, 0% Dyes and Fragrances
Seventh Generation Free & Clear Laundry Detergent for Chemical-Conscious Families, 0% Dyes and Fragrances
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Why you'll love it
- Dermatologist-tested, fragrance- and dye-free formula protects reactive skin and reduces irritation risk
- Triple-enzyme plant-based blend removes tough stains without relying on harsh chemical detergents
- Concentrated 53-load bottle cuts plastic packaging waste and simplifies storage in small laundry closets
- EPA Safer Choice and USDA Biobased 96% certifications give peace of mind about ingredient safety
- Leaping Bunny and B Corp credentials align with cruelty-free and ethical purchasing values
- Works in both HE and standard machines, making it flexible for any household setup
Perfect for
- Washing newborn and baby clothing plus cloth diapers without fragrance residue
- Daily family laundry for households avoiding dyes, fragrances, and optical brighteners
- Tackling everyday stains like grass, tomato sauce, and chocolate on kids' clothes
- Bulk weekly laundry in HE or standard machines using a concentrated 53-load formula
- Starter detergent for new parents building a gentle, plant-based laundry routine
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Product Information
Concentrated for More Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in smaller packaging, helping reduce waste and make storage simpler. Concentrated detergent washes 53 medium loads in high-efficiency (HE detergent) or standard machine
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA Biobased Product 96%. Whether you are a new parent washing baby clothes daily, or households doing weekly laundry routines, Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about
Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients
Clothes should feel cuddly and clean against your skin – and be good to it, too. Seventh Generation Free & Clear Concentrated Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of fragrances, dyes, and artificial brighteners. Plant-derived enzyme stain removers like Protease and Amylase power away stubborn stains – grass, tomato sauce, or chocolate – you name it, we’ve got you covered. This hypoallergenic and fragrance-free laundry detergent liquid is dermatologist tested to be gentle on skin. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent seventh generation manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.
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Frequently Asked Questions
Does this detergent contain any harsh chemical surfactants?
No. The cleaning power comes from a plant-derived triple enzyme blend and plant-based surfactants, and the formula is EPA Safer Choice certified, which screens for safer chemical ingredients.
Is this safer for households avoiding optical brighteners?
Yes. It contains 0% optical brighteners, which are the synthetic chemicals that make white fabrics appear whiter under UV light and can cause skin reactions in sensitive users.
Will the ingredients off-gas or leave fumes in my laundry room?
No. The fragrance-free, dye-free formula does not contain masking agents or synthetic perfumes that off-gas, so indoor air quality around the laundry area stays cleaner.
Is this safe for septic systems and greywater use?
Yes. The plant-based, biobased formula is EPA Safer Choice certified, which evaluates ingredients for environmental safety, including compatibility with septic and greywater systems.
Does the formula contain any ingredients on California's Prop 65 list?
No. The formula is EPA Safer Choice certified and USDA Biobased Product certified, and it is formulated without the synthetic fragrance and dye ingredients most commonly associated with Prop 65 concerns.
Is this a safer detergent for a home with a baby and pets?
Yes. The fragrance-free, dye-free formula leaves no residues that pets can lick off fabrics, and the plant-based ingredients are gentler on baby skin and pet bedding.
Can I use this in a shared laundry room without bothering neighbors?
Yes. The 0% fragrance and 0% dye formula means no synthetic perfume lingers in the laundry room, which is ideal for shared buildings where scent sensitivities are common.
Is this safe for washing baby car seat covers and stroller fabrics?
Yes. The gentle, fragrance-free formula is safe for the technical fabrics used in car seat covers, stroller canopies, and baby carriers, and it rinses clean without leaving residue.
How does this compare to Tide or Persil for ingredient safety?
It is EPA Safer Choice and USDA Biobased 96% certified, fragrance-free, and dye-free, while most Tide and Persil variants contain synthetic fragrances, dyes, and optical brighteners that this formula is designed to avoid.
Is this safer than conventional baby laundry detergents?
Yes. It is free from dyes, fragrances, masking agents, and optical brighteners and carries third-party safety certifications, while many conventional baby detergents still contain masking agents and optical brighteners.
Is this a non-toxic laundry detergent?
It is EPA Safer Choice certified, USDA Biobased 96%, and formulated without the most common irritants, though the term 'non-toxic' is not federally regulated, so third-party certifications provide the clearest safety signal.
What if I'm worried about chemical residue on baby clothes?
The formula is designed to rinse clean with no fragrance, dye, or masking agent residue, and an extra rinse cycle can provide additional peace of mind for parents concerned about residue on infant fabrics.
Is this detergent safe to use during pregnancy?
Yes. The fragrance-free, dye-free, dermatologist-tested formula avoids the synthetic fragrance compounds that pregnant users most often prefer to limit, and it is EPA Safer Choice certified.
Does this contain any ingredients known to trigger asthma or migraines?
No. The 0% fragrance and 0% dye formula avoids the synthetic volatile compounds most associated with triggering asthma and fragrance-induced migraines, making it a strong choice for chemically sensitive users.
How much detergent should I use per load in an HE or standard machine?
For a medium load, use the amount indicated on the bottle cap based on load size and soil level. The concentrated formula is designed so a small amount delivers full cleaning power in both HE and standard machines.
Can I use this detergent for pre-treating tough stains before washing?
Yes. Apply a small amount of the liquid directly to the stain, gently rub it in, and let it sit for 5 to 10 minutes before washing. The triple enzyme blend works on grass, food, chocolate, and other everyday stains.
How should I store the bottle between uses?
Store the bottle upright in a cool, dry place away from direct sunlight, with the cap securely closed. The concentrated formula is stable for the full life of the product under normal storage conditions.
Is this detergent compatible with high-efficiency (HE) washing machines?
Yes. The concentrated low-sudsing formula is specifically designed for HE machines and also works in standard top-load and front-load washers.
Will this detergent work in cold water washes?
Yes. The plant-based enzyme system is formulated to perform effectively in cold water, which saves energy and is gentler on fabrics.
What comes in the box when I order this product?
You receive one 40 oz bottle of Seventh Generation Concentrated Free & Clear Laundry Detergent with a measuring cap. No additional accessories are required to begin using it.
Is this detergent safe for washing baby clothes, toys, and blankets?
Yes. The dermatologist-tested, fragrance-free, dye-free formula is safe for baby clothes, stuffed toys, blankets, and burp cloths. Always check fabric care labels for water temperature and cycle recommendations.
What is the shelf life of this detergent once opened?
When stored properly with the cap closed, the formula remains effective for up to 12 months after opening. The plant-based enzymes are stable throughout the product's recommended usage period.
What is the difference between this laundry detergent and laundry soap bars?
Laundry detergent liquids are formulated with plant-based surfactants and enzymes for consistent cleaning in modern machines, while soap bars can leave residue, produce excess suds, and are not optimized for HE machines. This liquid is designed for reliable, residue-free performance in both HE and standard washers.
